I’ve always interpreted self-publishing in terms of a bookstore: A self-published writer is someone who, from start to finish, is responsible for getting that book on that shelf.
But if I’m a bookstore owner, why am I going to allow you to come into my shop and just put your book on my shelves? If I start doing that, I’m going to have hundreds of wanna-be writers showing up on my doorstep, trying to get their stupid-ass books on my shelves. If I say yes to you, the rest will think I’ll say yes to them, and next thing you know, to make sure the books I sell remain high-quality enough for my customers, I’m screening which books make it on my shelves and which ones don’t, which basically means I’m doing the job of a publishing house now, and damn it, I’m trying to run a bookstore, not a publishing house, so no…you can’t put your self-published book on my shelf.
Can you imagine trying to talk your way past that guy? That’s a hell of a struggle, and even if you’re persuasive, it just means you got your book on that one shelf in that one bookstore, and everyone knows that no one goes to bookstores anymore.
So now, when you’re talking about self-publishing, what you’re really talking about is putting your book on Amazon. And that’s simple. Anybody can do that.
And millions of them do.
So now what’s your next struggle? It’s rising to the top in the cage-match rumble for a reader’s attention. If you want people to find your book in the jungles of Amazon.com, you have to work your network, which means turning friends and family members into customers and hopefully having a few of them who turn a few friends of their own onto your book.
But that seems kind of slimy to me. It’s putting your network to work, and that feels like an exploitation. I don’t want my friends and family to work for me. If they dig what I’m doing and they recommend it to someone else in the natural flow of their lives, that’s great, that’s honest and genuine; and that’s how I want my relationship with my readers to be: honest and genuine.
So there has to be another form to self-publishing, one that doesn’t require me to haggle with a bookstore owner or exploit the strength of my network.
And that’s when I realized there’s this. My blog. There doesn’t have to be anything other than this. It’s a place where I publish my writings and make them available for free.
I’m not a professional writer, and now that I’ve reached the age of 40 and am involved in a career that satisfies me personally and professionally in so many different ways, I’ve given up the desire to become a professional writer. I pay my bills in other ways, so why not write for free?
This doesn’t mean I’m not going to self-publish a book someday. But if I do, I’m going to link to it here on my website and make it available for free.
Because that’s what I think self-publishing should mean. If I didn’t get paid to write it, why should you pay me to read it?
There’s no resource being consumed here, nothing but time. And if your time is just as valuable as mine, why should you have to cover the cost of mine?
Except, wait a minute, because if we’re really talking about an exchange of time, truth must be spoken: it takes me a lot longer to write these things than it does for you to read them. Doesn’t that mean you owe me something? If our exchange value is time, doesn’t that mean you owe me some of your time (provided I have’t wasted whatever time you’ve already given me)?
That would be true if our time was equally as valuable, but it’s not. By virtue of your presence here, we can assume that your time — i.e., your attention — is precious. There are literally countless other things you could be doing with your time right now, but instead of doing any of those things, you’re doing this: reading the words I wrote. That’s a gift I must truly appreciate.
Because obviously, as someone who actually keeps a blog, I must have a lot of time on my hands, a portion of which I choose to give to this.
As a self-published writer, I’m not being paid for this. But as a self-selected reader, you’re actually paying for the time that you give me: in an attention-based economy, giving someone your eyeballs is to give them a major form of currency. I can use your eyeballs as leverage in a negotiated contract where the other party would be agreeing to exchange their services (editing, publishing, and marketing) for your eyeballs. If I give them you (i.e., my network), they’ll give me money. They won’t even have to read my work first because decision makers don’t care about what’s between the pages they publish; they care about the number of eyeballs that will, at the very least, scan those pages.
But, as I said before, I will not trade on the strength of my network. I refuse to think of my readers — of you — as a revenue stream. That would fuck up our whole relationship, and I’m not willing to do that.
Your attention is expensive, and it’s the only resource being consumed here. Everything else I’m just giving away.
I hope you find as much joy in it as I do.